The NFL has a new set of rules to address the growing demand for online tickets for upcoming Super Bowls.
The NFL’s Ticketmaster announced Thursday that online tickets will no longer be available through its website or by phone at all.
This change comes after more than 2.2 million people took advantage of Ticketmaster’s “buy now” system last year.
This year’s Super Bowl will be played in New Orleans on Feb. 5.
The online ticket market is expected to reach more than $100 billion by the end of the year, according to estimates by the National Association of Ticket Departments.
The new rules, which go into effect July 31, are a part of a broader strategy the NFL has undertaken to boost ticket sales.
Ticketmaster said in January that it had sold more than 3.6 million tickets through its online ticketing platform, including online ticket sales for the 2012 and 2013 Super Bowl, according, to the NFL.
Ticketmasters is a division of SeatGeek.com, which is owned by eBay.
The company is a subsidiary of Live Nation, which was purchased by AT&T in 2017 for $85 billion.